Turn programme delivery into fundable evidence.

Evidence systems for organisations delivering real community work.

Worked With

The work is happening. The evidence isn’t.

Most organisations are delivering meaningful programmes every day.

But when it comes to funding, reporting, and accountability — the evidence is often inconsistent, scattered, or missing entirely.

That creates risk:

  • Funding decisions based on incomplete information

  • Weak or unclear reporting

  • Programmes being undervalued

What Baseline is

Baseline is not marketing.

I work with organisations to capture real programme activity and structure it into evidence that can be used for:

  • Reporting

  • Funding applications

  • Accountability

This is about making the work visible, verifiable, and usable.

Services

  • Purpose: Identify where your organisation is exposed

    • Review of programmes, KPIs, and reporting

    • Breakdown of gaps between delivery and proof

    • Clear risks and what funders would question

    Output: 3–5 page report or recorded walkthrough

  • Purpose: Build structure across delivery, KPIs, and reporting

    • Define outputs, outcomes, and impact

    • Identify evidence gaps

    • Align narrative with actual activity

    • Set up folder + tagging structure

    Output:

    • Impact Alignment Report (8–12 pages)

    • Structured archive system

    • Baseline evidence library

  • Purpose: Ongoing documentation of real programme activity

    • Regular capture of programmes and events

    • Structured archive building

    • Evidence aligned to reporting cycles

    Output:

    • Funder-ready asset library

    • Tagged, organised evidence

    • Continuous documentation

  • Purpose: High-leverage output built from real evidence

    • Short impact film or visual summary

    • Built from documented activity

    • Aligned to funding and reporting cycles

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How it works

Simple, structured, repeatable

  1. Diagnose

    Identify where evidence is missing or weak

  2. Align

    Structure delivery, KPIs, and reporting

  3. Capture

    Document real activity as it happens

  4. Present

    Deliver evidence that supports funding and reporting

What Changes

  • Clear, usable evidence across programmes

  • Stronger funding applications

  • More credible reporting

  • Reduced risk at board level

  • A long-term archive of real activity

  • "Exceptionally gifted in all things multimedia. From ideation to completion, Seth has been my one stop shop for 8 years. "

    Resonate Solutions

    GM - Tracy Atiga

  • "Showed strong capability in digital media production and storytelling, producing quality outputs that reflected well on the organisation's community work."

    The Cause Collective

    CEO - Rachel Enosa

  • Seth captured our kaupapa and community with authenticity, strengthening how we represent who we are.

    Reserve Tāmaki

    Director - Ra Beazley

  • “Seth documented our Voices of Our Maaga journey with deep cultural respect, capturing powerful images that preserve the spirit of our Niue community while helping us archive, report, and share our story for future generations.”

    Tapasa

    Strategic Lead - Ella Falakoa

Start with an Evidence Diagnostic

A focused breakdown of your current programmes, reporting, and evidence gaps.

You’ll walk away with:

  • What’s missing

  • What’s at risk

  • What to fix first